Northwind
247-prospect pipeline built in week one; 4 demos booked from cold
Two human SDRs could research or send — never both. Pipeline stalled.
Challenge
Northwind's SDRs were doing everything by hand: scraping LinkedIn, enriching contacts, writing one-off emails, chasing replies. They could touch maybe 40 prospects a day between them, personalization was shallow, and the founders couldn't forecast pipeline because output swung wildly week to week.
Solution
We stood up our AI SDR with AI Lead Research feeding it: it builds the target list, enriches every contact, writes genuinely personalized multi-touch sequences off each prospect's own signals, sends on a warmed domain, and routes replies to a human the instant intent shows. The SDRs stopped researching and started closing.
Outcome
247-prospect pipeline built in week one; 4 demos booked from cold. The results speak for themselves — every metric moved in the right direction, and the client saw ROI within the first month of launch.
“My reps used to spend Monday through Wednesday just building lists. Now the list builds itself and they only ever talk to people who replied. Pipeline finally became something I can forecast.”