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Buyers increasingly ask ChatGPT, Gemini, Perplexity or Google's AI Overviews instead of scanning ten blue links. Generative engine optimization (GEO) is the work of becoming one of the sources those answers are built from. This page explains how assistants choose what to cite, the checklist that moves the needle, and how to measure where you stand.
30 seconds, no signup, a 0 to 100 recall score with fixes
An assistant answers in one of two ways. Either it writes from what it learned in training, where your brand is recalled only if it appeared often and consistently across trusted sources, or it retrieves pages at answer time, where it behaves much like a search engine with a stricter editor: it lifts the clearest, most direct passage it can find and attributes it.
In both cases the same things win: a plain definition of what you are, agreement between several independent sources, structured data that names the entity, and pages that answer the question in the first paragraph. What loses: vague positioning, descriptions that differ from site to site, and pages that bury the answer under a story.
One page that states plainly what your brand is, who it is for, what it does and what it costs. Models quote the clearest definition they can find; make yours the clearest.
Organization, Product, Service and FAQ schema on your own site, with the same name, category and description everywhere.
Directories, review sites, comparison pages and press that describe you independently. Models trust what several unrelated sources agree on.
The same "[brand] is a [category] for [audience]" sentence on your site, your profiles and your listings. Inconsistent descriptions dilute recall.
Pages that answer a question in the first paragraph, with a definition, a comparison or a number, are what assistants lift into their replies.
Check what the models actually say about you today, fix the gaps, re-check after a month. Guessing does not work here.
The step-by-step version, with examples of entity pages and the sources that matter most, is in how to get your brand mentioned by ChatGPT and AI search.
| SEO | GEO | |
|---|---|---|
| Goal | Rank on a results page | Be named inside the generated answer |
| Unit of competition | A keyword | A question, and the entity the answer names |
| Main signals | Relevance, links, technical health | Entity clarity, corroboration, structured data, answer-shaped passages |
| Measurement | Rankings, clicks | Share of answers that mention you, recall score per model |
| Timeframe | Weeks to months | Weeks for retrieval, model updates for training data |
| Relationship | Foundation | Layer on top: assistants retrieve from search |
Ask the assistants the questions your buyers ask: "best [category] for [audience]", "[brand] vs [competitor]", "what is [brand]". Record whether you are mentioned, how you are described and which sources are cited. Our free AI visibility check runs this against current models and returns a recall score from 0 to 100 with the specific fixes, so you can re-check after each change. When you want the work done for you, the SEO audit includes the GEO gap analysis, and the digital marketing service executes it.
Thirty seconds to learn what AI assistants say about your brand today, and what to fix first.