Acceptable Use Policy

Verticals we refuse

We will not start an engagement in any of these areas. If you are unsure whether your business fits, ask before signing — we will give you a straight answer in 24 hours.

• Scams, fraud, and deception

  Phishing sites, fake e-commerce stores, fake review platforms, "as seen on TV" affiliate funnels with fabricated endorsements, deceptive lead-gen funnels, fake testimonials or counterfeit "trust badges", pump-and-dump schemes.

• Illegal goods and services

  Anything illegal in the country of operation or the country of the target audience: unlicensed pharmaceuticals, controlled substances, weapons restricted in the target market, counterfeit goods, stolen credentials, unlicensed gambling.

• Pirated streaming and IPTV

  Unlicensed live-sports streaming, IPTV reseller sites, bootleg movie or TV platforms, pirated software distribution, ROM/emulator hosting that infringes copyright.

• Adult and 18+ content

  Pornographic content, adult-oriented marketing copy, sexually explicit imagery (AI-generated or otherwise), escort or sex-work directories. We do not produce, host, or run ads for any 18+ content — without exception.

• Trading and unregulated finance

  Forex / crypto / CFD trading platforms, unregistered securities, "trading signal" services with unverifiable performance, forex robot or copy-trading marketplaces, ICO / token-launch sites without legal counsel review, get-rich-quick schemes.

• Health claims without licensing

  Weight-loss products with before/after claims, supplements with disease-treatment claims, unlicensed "alternative medicine" e-commerce, drug paraphernalia, unverified medical-device sales.

• Hate, harassment, and incitement

  Sites or campaigns that promote hate speech, organized harassment, violent extremism, or content targeting protected groups. No exceptions for "edgy" branding or political adjacency.

• Child safety violations

  Any content involving minors in inappropriate contexts. Suspected child sexual abuse material is reported to NCMEC and law enforcement automatically — this is non-negotiable and irreversible.

• Sanctioned countries and entities

  We do not work with entities on the OFAC SDN list, in countries under comprehensive U.S. sanctions, or with payment flows that route through sanctioned jurisdictions.

Content we will not produce or host

Independent of vertical, we refuse to produce or host the following — even for a client whose core business is otherwise compliant.

• Sexually explicit copy, imagery, or video — AI-generated or human-produced
• Fake reviews, fake testimonials, or fabricated case studies
• Health, financial, or legal claims we cannot substantiate with cited sources
• Imagery that infringes copyright or trademark of another brand
• Content that scrapes or republishes another site without license
• Lookalike branding designed to confuse users with another company

Verification before we start

Every engagement passes through a structured intake. Most clients clear it in under 24 hours.

1. 1

   Business identity check

   Legal entity registration (EIN / VAT / Companies House), domain WHOIS or DNS proof of ownership, government ID for the signing officer.

2. 2

   Vertical screening

   Five yes/no questions on platform-blacklisted categories. Borderline answers escalate to a human review before access is granted.

3. 3

   Creative and content preview

   For ad-related services, we review a sample of the creative and landing-page copy you intend to run before provisioning access.

4. 4

   Sanctions and ban-history check

   OFAC SDN screen and a check for recent Meta or Google policy strikes that would compromise the trust pool of our other clients.

If we find prohibited content mid-engagement

If prohibited content surfaces after we have started — for example, you launch a new product line in a refused vertical, or a creative you submit fails compliance review — we will:

1. Pause the affected campaign or work stream within one business hour of discovery.
2. Notify your account contact in writing with the specific concern and the policy clause.
3. Give you 7 days to either remediate or wind down the affected work.
4. If unremediated, terminate the engagement and refund unused fees minus actual costs incurred.
5. For child-safety violations or active fraud, we report to the relevant authorities and terminate immediately with no refund — this is mandatory regardless of contract.

Special rules for agency ad accounts

Because our ad accounts are shared infrastructure, the bar is higher. In addition to everything above, we will refuse or revoke access for:

• Any account history of recent Meta or Google bans without documented remediation.
• Drop-shipping operations using copyrighted product imagery without license.
• "Free trial" funnels with hidden recurring billing or dark-pattern cancellation flows.
• Lead-gen offers that misrepresent the underlying product (e.g., generic survey funnels routing to unrelated insurance offers).
• Repeated policy strikes after a written remediation plan.

See the Agency Ad Accounts service page for the full client agreement language.

Borderline cases and appeals

Some businesses fall in gray zones — for example, regulated financial advisors with proper licensing, supplements with substantiated claims, or adult-adjacent businesses (lingerie, wellness) without explicit content. For these:

• Send your business details and the specific use case to compliance@striveloom.com before booking.
• We respond with a yes / no / conditional within 2 business days.
• Conditional approvals come with documented constraints (e.g., specific creative restrictions, escrow on first 30 days).
• If we say no, we will explain why and suggest a partner who can help.