Web DevelopmentSaaS

Lumora

+312% demo signups in 6 weeks

A slow, confusing signup flow was killing demo conversions.

Next.js 15React 19TailwindVercelStripeCal.com

Page load

0.8s4.2s

+81%

Demo signup rate

8.7%2.1%

+314%

Lighthouse score

9957

+74%

Bounce rate

34%78%

+56%

Before vs. After

0.8s

After

4.2s

Before

Challenge

Lumora's marketing site loaded in 4.2s, their signup form had 12 fields, and their demo booking page bounced 78% of visitors. They were spending $40K/mo on ads to a broken funnel.

Solution

We rebuilt the entire frontend in Next.js 15 with edge rendering, cut the signup form to 3 fields, added a real-time availability calendar, and implemented progressive profiling.

Outcome

+312% demo signups in 6 weeks. The results speak for themselves — every metric moved in the right direction, and the client saw ROI within the first month of launch.

Project timeline

Week 1

Audit + discovery

Funnel analysis, heatmap review, competitor teardown

Week 2–3

Design + prototype

Figma prototypes, A/B test hypotheses, copywriting

Week 4–6

Build + launch

Next.js rebuild, form optimization, edge deployment

Week 7–8

Optimize

A/B test results, iteration cycle, performance tuning

“They didn't just rebuild our site — they rebuilt our entire signup funnel. The demo booking rate tripled in six weeks.”

Sarah Chen

VP Marketing, Lumora

Listen to what they said

Live dashboard

Analytics

Live

12.4K

+24%

$84K

+18%

8.7%

+312%

3.2K

+45%

Weekly traffic

Next.jsConversion optimizationPerformance