All case studies
Managed AdsE-commerce
RetailCorp
4.2× ROAS over 12 months
Ad spend was scaling but ROAS was flatlining at 1.4×.
Meta CAPIGoogle ECStape.ioNorthbeamFigma
ROAS
4.2×1.4×
+200%
Cost per purchase
$19$48
+60%
Creative refresh rate
12/week0/mo
+100%
Attribution accuracy
94%62%
+52%
Before vs. After
4.2×
After
1.4×
Before
Challenge
RetailCorp was spending $80K/month across Meta and Google but their ROAS had plateaued at 1.4×. Creative fatigue was severe — they hadn't refreshed ads in 4 months. Their tracking was broken (iOS 14.5 hit them hard).
Solution
We rebuilt their tracking with server-side conversions API, launched a creative refresh program (12 new assets/week), restructured campaigns around Advantage+ Shopping, and implemented auto-pause rules on underperformers.
Outcome
4.2× ROAS over 12 months. The results speak for themselves — every metric moved in the right direction, and the client saw ROI within the first month of launch.
Project timeline
Week 1
Audit + tracking fix
Pixel audit, CAPI setup, attribution modeling
Week 2–4
Creative sprint
New ad concepts, UGC sourcing, creative testing
Week 5–8
Scale + optimize
Campaign restructuring, bid strategy, auto-rules
Month 3–12
Continuous growth
Weekly creative drops, monthly strategy reviews
“We went from burning money to our ads being our most profitable channel. The CAPI setup alone recovered 30% of lost attribution.”
LP
Linda Park
CMO, RetailCorp
Listen to what they said
Live dashboard
Analytics
Live
12.4K
+24%
$84K
+18%
8.7%
+312%
3.2K
+45%
Weekly traffic
Meta AdsGoogle AdsCAPICreative