Moz

https://moz.com

100

Authority

Moz is a known quantity to the major LLMs — they cite you with concrete facts.

Last checked June 10, 2026 · checked 2× total

deepseek

deepseek-chat

100

knows

Moz is a well-known SEO software company that provides tools for keyword research, link building, site audits, and rank tracking. They are also famous for their educational content, including the Beginner's Guide to SEO and the Whiteboard Friday video series.

Founded in 2004 by Rand Fishkin and Gillian Muessig, originally as SEOmoz.
Offers a suite of SEO tools like Moz Pro, Moz Local, and MozBar browser extension.
Known for the Domain Authority (DA) metric, which predicts how well a site will rank in search engines.
Publishes the Moz Blog and Whiteboard Friday, a popular weekly SEO video series.
Acquired by iContact in 2012, but later spun off as an independent company in 2013.

How Moz can improve

1
Defend the narrative
Set up a quarterly LLM-recall watch. If the models pick up a competitor framing, counter it with a public clarifier post.

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