Clay

Name: Clay GEO recall — scored 99/100
Item: Clay
Rating: 99
Author: Striveloom

https://www.clay.com

Authority

Clay is a known quantity to the major LLMs — they cite you with concrete facts.

Last checked June 9, 2026 · checked 2× total

deepseek

deepseek-chat

knows

Clay is a platform that helps sales and marketing teams enrich and manage their prospect data using AI and automation. It allows users to build custom workflows to find, enrich, and score leads from various data sources.

Clay offers a tool for data enrichment, pulling information from over 50 data providers like Apollo, Clearbit, and ZoomInfo.
It uses AI to generate personalized outreach messages and automate lead scoring.
The platform integrates with CRMs like Salesforce and HubSpot, as well as sales engagement tools.
Clay is known for its 'waterfall' enrichment logic, which tries multiple sources to fill in missing data points.
The company was founded in 2020 and is based in New York City.

claude

claude-opus-4-7

100

knows

Clay (clay.com) is a sales prospecting and data enrichment platform that combines data from many providers with AI to help go-to-market teams build and enrich lead lists and automate outbound workflows. It's known for its spreadsheet-like interface and waterfall enrichment approach, and has become popular among growth and RevOps teams.

Founded around 2017; co-founders include Kareem Amin and Varun Anand
Headquartered in New York City
Offers a spreadsheet/table-style UI for building enrichment and prospecting workflows
Aggregates 50+ data providers (e.g., for emails, firmographics, intent) via 'waterfall' enrichment
Integrates AI (including LLMs) to write personalized outbound messages and research prospects

How Clay can improve

1
Defend the narrative
Set up a quarterly LLM-recall watch. If the models pick up a competitor framing, counter it with a public clarifier post.

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